What If...? an Immersive Story is coming to Apple Vision Pro

What If...? an Immersive Story is coming to Apple Vision Pro

ILM Immersive, formally known as ILMXLab, have announced their next VR based product, though its more AR than VR and while AR would normally stand for Augmented Reality, in this instance its Apple Reality as What If…? – An Immersive Story is coming to Apple Vision Pro.

What If…? – An Immersive Story is aiming to deliver a technologically advanced and engaging experience to Apple Vision Pro owners. They will cross between augmented and virtual reality as they live out their narrative adventure, interacting with the world around them by using their eyes and hands. Fans will step into breathtaking environments that place them in new and iconic MCU locations, and feel completely immersed with stunning visuals and spatial audio. Together, these features will remind fans that time, space, and reality are more than a linear path.

As a kid, my favourite stories were about worlds beyond my own, advanced technologies, and heroes traveling across space and time. ‘What If…? – An Immersive Story’ is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favourite heroes. This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.
— Dave Bushore, Director and Executive Producer
What If…?’ the animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived. ‘What If…? – An Immersive Story’ takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant. The creative work on this project is nothing less than stellar and we could not be more excited for fans to interact firsthand with some of their favourite Marvel heroes.
— Brad Winderbaum, Executive Producer at Marvel Studios

There is no release date for the experience yet, but more details are expected soon, at least that is what we are told. As for the experience coming to other platforms, its possible, Vader Immortal was PlayStation VR for the longest time, but it came elsewhere eventually.