Juventus joins forces with EA Sports, coming to FIFA 23

EA Sports have announced that Juventus, one of the biggest and most successful Italian football clubs will be partnering with them, by first appearing in FIFA 23 this year. The team’s last appearance in a FIFA branded soccer game was back in 2019, in the years since they were exclusive to the Konami series, check out the new trailer for them below.

This partnership will see EA Sports become Juventus’ exclusive Sport Video Gaming Partner, with a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits. Both partners are also excited to work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football.

“We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, VP of brand for EA SPORTS FIFA. “This phenomenal club means so much to us and our fans, and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”

“We are proud to return by EA SPORTS’ side,” said Giorgio Ricci, Juventus Chief Revenue Officer. “The partnership with EA SPORTS goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture and lifestyle. We chose EA SPORTS to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”

While everything is about FIFA 23 this year, the deal isn’t for that game, but rather EA Sports as a whole, meaning next year when EA Sports FC is released, the club will be in the game as well.