Powerful yet personal - Lumia 630 comes to Australia

Monday 12 May 2014, Sydney, AUSTRALIA: Microsoft’s first smartphone to launch with Windows Phone 8.1 update is coming to Australia this month. The Lumia 630 is a bright, feature-packed smartphone that delivers unrivalled value.

One of the most affordable smartphones on the market, the Lumia 630 combines a ClearBlack 4.5" LCD display for better viewing angles and visibility in bright conditions,  a powerful quad core processor, as well as the  award-winning design and experiences found on high end Lumia smartphones and the leading personalisation brought by Windows Phone 8.1.

The Lumia 630 will be available for outright purchase through Harvey Norman, JB Hi-Fi, Dick Smith, Officeworks and other leading retailers from 27 May for a RRP of $249, and will also be available via Vodafone stores and online from 4 June for $179 prepaid.

Steve Lewis, Managing Director of Microsoft Mobile Devices in Australia and New Zealand said: “The Lumia 630 continues the high standard we have set in the affordable smartphone market – giving people the best of Lumia and Windows Phone with no compromise. Wrapped up in a stylish and colourful design, it not only looks the part but is packed with all the features you’d come to expect and more – but without the price tag.”

The smartphone showcases a new matte black polycarbonate design with a choice of five bold interchangeable matt and gloss covers allowing users to customise their Lumia to their mood and style.

Lumia 630 owners will also enjoy the latest Windows Phone 8.1 update offering improved productivity with a smarter, slicker experience built around the user. New features include one-swipe notifications with Action Center, faster socialising thanks to the super quick and intuitive Word Flow keyboard, plus improved start screen personalisation, an extra column of live tiles, a new calendar and customisable background images.

“The Nokia Lumia 630 is perfect for customers looking for a smartphone with impressive features that is great value. We are really pleased to include this device in our range for prepaid customers and are sure it’s going to be a favourite for Windows lovers,” said Katie Turkal, General Manager of Devices at Vodafone.
Another new addition, the recently announced SensorCore also brings low power motion sensing to help people track their activity all day without using up the large 1830mAH battery – perfect for exercise and exploration using apps like Bing Health and Fitness.

“Whether you’re using a smartphone, tablet, Xbox, PC or laptop, the Windows 8.1 update now provides the same great experience, personalised for you. Given the key role the smartphone now plays in all of our everyday lives, the fact we are now bringing this into all our devices - from affordable to high-end - is great news for consumers,” added Mr Lewis.

With access to Xbox games and top apps across all the popular categories from Instagram and Vine to WhatsApp and Spotify, the Lumia 630 offers uncompromised entertainment and social experiences. Pre-installed HERE maps provides true offline mapping, while in-built Microsoft Office means people can be more productive on the go. Free Nokia MixRadio streaming also provides access to music across all genres, and customised playlists without costing a penny.

To round off the package, OneDrive makes it easy to store and access photos, videos and files from anywhere using the Lumia 630 and with a free 7GB of storage, there’s plenty of space in the cloud making the Lumia 635 a great tool for work, study and play.