Xbox is for all

Its nice to see an executive who admits other companies exist.

Microsoft's Phil Spencer is working hard to establish the Xbox 360 as a multimedia device, and with the added perk of SmartGlass it looks like it might just happen.

Microsoft sees Xbox becoming "entertainment platform for everyone on the planet"

Q: It's nice to hear you say you've enjoyed some of the stuff from your competitors. Sometimes executives won't admit that.

Phil Spencer: I don't know if Microsoft cares - I work for Microsoft after all - but I own a Vita, I own a Wii, I own a PS3, and I play a lot. At the core, I'm in this industry because of the content we create and the experiences. I think there are great experiences that come from all over. I don't try to claim that everything that is ever created is something that we touch, that would be somewhat ridiculous.