EA SPORTS UNVEILS ULTIMATE TEAM PACKS, EA SPORTS FOOTBALL CLUB BENEFITS AND ADIDAS ALL-STAR TEAM PRE-ORDER INCENTIVES FOR FIFA 13
SYDNEY, Australia – June 27, 2012 – Electronic Arts Inc. (NASDAQ: EA) announced today that EA SPORTS™ is offering its most extensive global pre-order* incentive that will offer exclusive FIFA Editions that contain a retailer specific selection of EA Sports Football Club branded merchandise, FIFA Ultimate Team Packs, EA SPORTS Football Club benefits, and an exclusive adidas™ All-Star Team featuring Barcelona and Argentina superstar Lionel Messi to fans who pre-order FIFA 13 on PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system. FIFA 13 will be available in stores September 27, 2012 in Australia and September 28, 2012 in New Zealand.
Each of the pre-order incentives unveiled today offer a game-changing experience to help fans kick-start their season. The pre-order incentives are:
FIFA 13 Collector’s Edition Pre-order
Pre-order the FIFA 13 Collector’s Edition from EB Games in Australia and New Zealand and receive EA Sports Football Club full size football, boot bag, cap, star metal pack, flag, FIFA Ultimate Team gold packs*, EA Sports Football Club benefits* & adidas™ All-Star team*.
FIFA 13 Fanatics Edition Pre-order
Pre-order the FIFA 13 Fanatics Edition from JB HI-FI in Australia and New Zealand and receive EA Sports Football Club official mini size 3 football, scarf, cap & FIFA Ultimate Team gold packs*.
FIFA 13 EA Sports Football Club Edition Pre-order
Pre-order FIFA 13 EA Sports Football Club Edition from EB Games in Australia and New Zealand and receive a Star Metal Pack, FIFA Ultimate Team gold packs*, EA Sports Football Club benefits* & adidas™ All-Star team*.
FIFA 13 Ultimate Team Edition Pre-order
Pre-order the FIFA 13 Ultimate Team Edition from JB HI-FI in Australia and New Zealand and Mighty Ape in New Zealand and receive FIFA Ultimate Team gold packs*.
*FIFA Ultimate Team Gold Packs
Receive one per week for 24 weeks—to help build an ultimate team of football superstars. FIFA Ultimate Team brings the massive FIFA online community together with fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 13 . Each gold pack is a mix of 12 items, including players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, and badges. Gold Packs consist of players rated 75+ in-game, and include one rare item, such as enhanced player attributes, longer contracts, and the most coveted players.
*EA SPORTS Football Club benefits
Receive 10,000 EA SPORTS Football Club Credits to redeem against in-game items such as special celebrations, Virtual Pro attribute boosts, extra matches in Head-to-Head Seasons mode, and more from the new EA SPORTS Football Club Catalogue to kick-start the season. EA SPORTS Football Club is the heartbeat of FIFA 13—play to earn XP & Credits, build your level and unlock new items in the catalogue. EA SPORTS Football Club delivers a live service all season connecting players to the real-world sport with fresh, new content based on real-world football events. Support your favourite club, and connect and compete with friends.
* adidas™ All-Star Team
Receive the exclusive adidas All-Star Team comprised of 23 of the world’s top players, such as Lionel Messi, Karim Benzema and many others. The exclusive squad will feature special adidas kits that can be used in Online Pro Clubs.
FIFA 13 captures all the drama and unpredictability of real-world football. The game creates a true battle for possession across the entire pitch, delivers freedom and creativity in attack, and connects fans to the heartbeat of the sport—and to each other—through EA SPORTS Football Club. FIFA 13 features five breakthrough gameplay innovations which revolutionize artificial intelligence, dribbling, ball control and physical play, as well as engaging online features and live services. This year marks the largest and deepest game in FIFA history and elevates the role of the franchise as Football's Social Network, where fans connect, compete and share with millions of others around the world.
FIFA 13 will be available for the PlayStation®3 computer entertainment system with PlayStation Move support, Xbox 360® videogame and entertainment system with Kinect™, PlayStation®Vita handheld entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad®, iPod® touch, Android, and other mobile platforms. The game has not yet been rated.
Join more than nine million fans in the EA SPORTS football community athttp://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa .
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visitwww.easports.com .
*Conditions and restrictions apply. Please see www.ea.com/au/football/fifa/pre-orderfor details.
Each of the pre-order incentives unveiled today offer a game-changing experience to help fans kick-start their season. The pre-order incentives are:
FIFA 13 Collector’s Edition Pre-order
Pre-order the FIFA 13 Collector’s Edition from EB Games in Australia and New Zealand and receive EA Sports Football Club full size football, boot bag, cap, star metal pack, flag, FIFA Ultimate Team gold packs*, EA Sports Football Club benefits* & adidas™ All-Star team*.
FIFA 13 Fanatics Edition Pre-order
Pre-order the FIFA 13 Fanatics Edition from JB HI-FI in Australia and New Zealand and receive EA Sports Football Club official mini size 3 football, scarf, cap & FIFA Ultimate Team gold packs*.
FIFA 13 EA Sports Football Club Edition Pre-order
Pre-order FIFA 13 EA Sports Football Club Edition from EB Games in Australia and New Zealand and receive a Star Metal Pack, FIFA Ultimate Team gold packs*, EA Sports Football Club benefits* & adidas™ All-Star team*.
FIFA 13 Ultimate Team Edition Pre-order
Pre-order the FIFA 13 Ultimate Team Edition from JB HI-FI in Australia and New Zealand and Mighty Ape in New Zealand and receive FIFA Ultimate Team gold packs*.
*FIFA Ultimate Team Gold Packs
Receive one per week for 24 weeks—to help build an ultimate team of football superstars. FIFA Ultimate Team brings the massive FIFA online community together with fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 13 . Each gold pack is a mix of 12 items, including players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, and badges. Gold Packs consist of players rated 75+ in-game, and include one rare item, such as enhanced player attributes, longer contracts, and the most coveted players.
*EA SPORTS Football Club benefits
Receive 10,000 EA SPORTS Football Club Credits to redeem against in-game items such as special celebrations, Virtual Pro attribute boosts, extra matches in Head-to-Head Seasons mode, and more from the new EA SPORTS Football Club Catalogue to kick-start the season. EA SPORTS Football Club is the heartbeat of FIFA 13—play to earn XP & Credits, build your level and unlock new items in the catalogue. EA SPORTS Football Club delivers a live service all season connecting players to the real-world sport with fresh, new content based on real-world football events. Support your favourite club, and connect and compete with friends.
* adidas™ All-Star Team
Receive the exclusive adidas All-Star Team comprised of 23 of the world’s top players, such as Lionel Messi, Karim Benzema and many others. The exclusive squad will feature special adidas kits that can be used in Online Pro Clubs.
FIFA 13 captures all the drama and unpredictability of real-world football. The game creates a true battle for possession across the entire pitch, delivers freedom and creativity in attack, and connects fans to the heartbeat of the sport—and to each other—through EA SPORTS Football Club. FIFA 13 features five breakthrough gameplay innovations which revolutionize artificial intelligence, dribbling, ball control and physical play, as well as engaging online features and live services. This year marks the largest and deepest game in FIFA history and elevates the role of the franchise as Football's Social Network, where fans connect, compete and share with millions of others around the world.
FIFA 13 will be available for the PlayStation®3 computer entertainment system with PlayStation Move support, Xbox 360® videogame and entertainment system with Kinect™, PlayStation®Vita handheld entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad®, iPod® touch, Android, and other mobile platforms. The game has not yet been rated.
Join more than nine million fans in the EA SPORTS football community at
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit
*Conditions and restrictions apply. Please see www.ea.com/au/football/fifa/pre-orderfor details.
Luke Henderson
