Deep Silver and developer Volition have announced that the Boss Factory, the place where you can spend as much time as you want, designing your perfect boss ahead of the main games release, is available now, check out the trailer to get an idea of what awaits.

Boss Factory lets you nip and tuck your Boss to your heart’s content; along with outfits, hair, footwear, accessories and body options, asymmetrical face customization is included for the very first time so you can really get the creative juices flowing. You can also give your Boss one of eight voice options and choose from scores of emotes too.

Once you’re happy with your creation, not only can you save it ready for when the game launches, you can also share your creation with the world and download other players’ characters at SaintsRow.com. By sharing a character from Boss Factory, players also get two free helmets for use in the game.

The game itself is coming on August 23rd for Xbox, PlayStation and PC