Paradox Interactive announced earlier in the week, Life By You, a new challenger in the life sim genre of games. The games reveal trailer is below, with early access for the title expected to happen in September.

Life by You allows players to design and live out the lives of the humans that they create in an open game world where everything is customizable. Players create their households, build their homes and tell life’s many stories. With real language conversation and the ability to switch from third-person to direct control gameplay, players will connect with their humans on an emotional level. A wide variety of Creator Tools and Editors will allow players to tweak every aspect of their experience, giving them the ability to live life to the fullest - or break the rules, as they see fit.

While they are saying Summer above, that is the American one, for us it will be Spring as the early access launch date is set for September 12.