Devolver Digital have announced that they are doing away with their annual Devolver Direct and instead welcome a new glorious overlord of content, the Devolver Digital - Marketing Countdown to Marketing.

Just what is this all about, well here is the official description from Devolver Digital:

The Devolver Marketing Countdown to Marketing takes the 30 glorious minutes before a typically anti-climactic big summer showcase and thrusts it into the spotlight.

Based on extensive consumer research and focus testing, Devolver Scienticians have learned that the countdown before a showcase is when the audience’s hopes are at their highest, before the inevitable disappointment sets in. Devolver is set to capitalise on this untapped pre-show potential with the greatest countdown the industry has ever seen. But at what cost?

Join the anxious masses for at least four video game announcements in Summer Game Fest’s most hotly anticipated countdown. To marketing.

All that sounds well and good, but when can you watch it, I hear you ask, well worry not, because it seems Devolver care about those here, as the time is 3pm on June 9th, at least if you live in LA. For Australia and New Zealand, these are the times:

• AEST: 8am

• ACST: 7:30am

• AWST: 6am

• NZST: 10am

If you are looking to fill all of your weekend with shows, check out the full line up of what to expect here, including the correct times for us down under.