In a world where videogame promotions can range from cute to weird, it seems that Sniper Elite 5 is getting one that centres right down the middle in wicked, with Dial-A-Sniper.

Distributor Five Star Games has teamed up with EB Games and created the Sniper Hotline where the public can receive coded information which will lead them to a real copy of the game on a console of their choice.

Starting tomorrow and running for two days, between 8am and 8pm AEST, anyone can call up 1800 354 835 or 1800 Elite 5 and after following the prompts, will be given a clue and that will lead them to one of 100 copies of the game.

Managing director and chief head-hunter at Five Star Games, Darren MacBeth, says of the hotline: “The new Sniper Elite 5 introduces the idea of Invasion Hotlines – phones found in-game which can be used to help locate the enemy – and we thought ‘what better way to bring this game to life in the real world than to manifest the hotlines themselves!’ The Sniper Elite franchise sells extremely well in Australia and we’re stoked to have EB Games join the fray with us to help confirm what we already knew: This is the best entry to the Sniper Elite series yet.”

As far as promotions go, this is one of the most inventive I have seen in quite a while, but as with all these sorts of things, if you live in remote regions or even country Australia, you may not be able to take part.