Microsoft today announced the launch of the Lumia 435 and Lumia 532 in Australia, marking the arrival of the first Microsoft branded Lumias in Australia.

The Lumia 435 is the most affordable Lumia to date and will be available for RRP$129, delivering premium Lumia experiences and the best Microsoft services at an incredibly low price point. As the first 400 series Lumia, the Lumia 435 builds on the success of previous affordable Lumia handsets by offering innovation seen on premium devices, including the personal and voice controlled digital assistant Cortana alpha, up to 30GB of OneDrive cloud storage enabling access to all your files anytime, anywhere and Skype calling straight out of the box.



Priced at just RRP$149, the Lumia 532 brings premium smartphone experiences to a broader range of people. Punching well above its weight, the handset boasts the latest Windows Phone 8.1 software with the Lumia Denim update, a 5 MP camera and a quad-core processor at a very competitive price point.  Building on the success of the Lumia 530, the Lumia 532 is a powerful smartphone that encourages productivity with the best of Microsoft and Lumia features. These include: a premium layered design, Glance screen, front facing camera and expandable memory.

Microsoft continues to drive innovation in a broad range of smartphones to encourage productivity and help people accomplish more on the go. The devices offer an affordable gateway to rich services, including the full Microsoft Office suite pre-installed and access to more than 500,000 apps in the Windows store.

“Innovation is for everyone, and we’ve consistently worked to bring meaningful innovation to even more accessible price points,” said Steve Lewis, General Manager of Microsoft Devices in Australia and New Zealand. “The Lumia 435 and Lumia 532 appeal particularly to those looking to buy a smartphone for the first time, both incorporating an operating system that is intuitive and deeply personal,” continued Steve.

“With the launch of these devices we are bringing more consumers the best of Microsoft by providing all the core smartphone features, the latest Windows Phone software, hundreds of thousands of apps and Microsoft’s industry-leading services - all at an incredible price,” Lewis concluded.