Sydney, Australia – July 16, 2013 – The  Battlefield™ brand continues to demonstrate explosive growth as DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, today announced a full slate of unique Battlefield-branded products for fans to enjoy. In anticipation of the Battlefield 4™ launch on October 31, DICE has hand- selected strategic licensing partners that will bring the beloved  Battlefield brand to new retail sectors and new demographics this holiday. These category leaders give gamers a chance to engage with the  Battlefield brand in new ways and further develop the profile of Battlefield in pop culture.

With a range of  Battlefield 4 items, players will be able to create a deeper connection with this award-winning title.  Licensed products include a  Battlefield 4 novel written by esteemed author Peter Grimsdale that provides backstory about the game’s heroic squad, a high-end art book that dives deeper into the imagery of  Battlefield 4 and a range of  Battlefield 4 gaming peripherals to help you feel the intensity of the battlefield. The full list of products in the officially licensed  Battlefield 4 collection are:

1. Orion Publishing Group  Battlefield 4 novel written by Peter Grimsdale

2. Titan Books  Battlefield 4 art book in Standard and Limited Editions

3. Razer performance PC gaming peripherals and accessories, including mice, keyboards, headsets, messengers bags, and iPhone® cases

4. PDP performance Xbox 360 and PS3 controllers

5. Qpad premium PC mouse mats

6. Jinx clothing apparel and accessories including t-shirts, hoodies, hats, key chains and dog tags

7. Prima Games Standard and Collection Edition strategy guides

8. Cook & Becker  Battlefield 4 artwork

9. Walls360  Battlefield 4 wall graphics

10. BigBen Interactive mobile device and tablet cases

Winner of more than 20 critic awards at E3 2013 including Best of Show from GameSpot.com,  Battlefield 4 offers players a glimpse into the future of interactive entertainment. Powered by the advanced technology of DICE’s proprietary Frostbite™ 3 engine,  Battlefield 4 will deliver a new era of first-person action, from a cinematic single player experience with dramatic, Hollywood acting performances to a multiplayer offering that will usher in the next generation of online warfare.  Battlefield 4 multiplayer introduces key innovations including Levolution, where a dynamic environment reacts to the player’s every move to ensure no two games will ever be the same. Players will also see the return of Commander Mode, a tug-of-war between two opposing players with a birds-eye view of the battlefield as they provide critical intelligence and powerful assets to their troops below. Battlefield 4 multiplayer will also feature epic 64-player battles running at a smooth 60 frames-per-second on Xbox One®, the all-in-one games and entertainment system from Microsoft, the PlayStation®4 and PC.

Battlefield 4 will be available October 31 for the Xbox 360® videogame and entertainment system from Microsoft, PlayStation®3 computer entertainment system and PC.  Battlefield 4will also be available for Xbox One® and the PlayStation 4.

To find out more about  Battlefield 4 please visit  http://www.battlefield.com/au. To join the conversation on  Battlefield 4, please visit  http://www.facebook.com/battlefield, follow us on Twitter® at  www.twitter.com/battlefield and #BF4, or sign up for the official Battlefield newsletter at  www.battlefield.com.